In Tinders case, success with millennials eventually carried over into Gen Z markets who now make up over half the apps user base. Today, current estimates suggest 83% of Tinder users are below 34 years of age.
What is Tinders revenue?
As of 2020, Tinders direct revenue amounted to 1.4 billion U.S. dollars, a 18 percent increase from the previous year. Tinder is an online dating application that allows users to anonymously swipe to like or dislike other profiles based on photos. It is owned by the internet company Match Group, Inc.
What age group is Hinge?
Members of Hinge are mostly young professionals within the age range of 24 to 32, who are looking for serious relationships. This particular age range most probably witnessed and experienced the booming of Tinder and the rise of the hookup culture.