LINE is by far the most popular messenger app in Thailand, yes thats right much more popular than WhatsApp and Facebook Messenger. Originally from Japan it gained huge popularity within days after its launch in early 2012 and right now it has almost 40 million active users in Thailand.

What is LINE app in Thailand?

By the start of this year, LINE was the #1 most popular mobile app of any kind in Thailand, in terms of active users as well as overall revenue. Hootsuite Analytics found that by 2019, fully 84% of Thai internet users have active LINE accounts, making it the 3rd most popular social media platform of any kind.

Why is line so popular in Thailand?

LINE Messenger The success factor and why it is so popular in Thailand are the “stickers” – a great way to express emotions and Thais just love it and even spend money to purchase new sets of sticker albums, obviously also to show off.