Why are people attracted to people with tattoos?

Over half (51%) of respondents said they liked tattoos because they are personal, and 26% said they are expressive. Another reason cheaters gave for liking tattoos was that they make the person seem more sexually adventurous, fun, and easy going.

Are guys hotter with tattoos?

Both men and women agreed that a man with a tattoo looked more masculine, dominant, and aggressive. The researchers concluded that tattoos may have a dual function: They influence female preference, but also are likely to be important in male-male competition.