What is banner advertising? Also known as “display advertising,” banner advertising is when a brand places an ad on someone elses website in the form of a rectangular image (a “banner”) on the top, bottom, or side of the webpage. These banner ads can be static images, text, gifs, or videos.

Where do banner ads appear?

Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.

How do ads know what I want?

Online targeted advertisements use data from your browser to make marketing more personalized. Special algorithms then look at your website visits and searches over time to predict your preferences and show ads you may be interested in.