Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.

Is B2B better than B2C?

Selling B2B is vastly more sophisticated than anything that goes on the world of B2C. As such, it needs more support, more training, and more of the RIGHT kind of marketing, specifically lead generation.

How do you start a B2B relationship?

Here are seven simple ideas to build stronger B2B relationships.Give all departments the option to join (or shadow) your companys support team. Prioritize value above price. Create a customer advisory board. Grow your most successful customer segments. Treat subscriptions like direct relationships.More items •15 Jun 2015

Is YouTube a B2B or B2C?

YouTube is a versatile channel usable for both B2C and B2B purposes. The strategy will differ based on whos your target audience.