Harley dealerships are thriving. But there is another statistic associated with these legendary bikes that is startling, all the more so if you dont ride: The average age of a Harley owner these days is 44. In fact, more than eight out of 10 Harley owners are over 35; almost one in five is 55 or older.

Who is Harley Davidsons target market?

Customer Profile Harley-Davidson buyers are predominantly males, aged 55 and above. With a comfortable disposable income, they invest in these premium vehicles because they identify motorcycling as a passionate hobby of theirs.

What age group buys motorcycles?

The surveys most significant finding is that 21- to 34-year-olds consider buying a bike for ease of transportation, whereas older buyers purchase bikes as a hobby or because motorcycles are cool.

What is the average income of a Harley Davidson owner?

Todays median Harley Davidson owner is a white male about 47 years old, with an income of around $90,000, according to company demographics.

Do Millennials like motorcycles?

That, along with the fact that bikes are generally more attainable than cars and are relatively easy to store, makes them very popular among millennials.

How loyal are Harley-Davidson customers?

Harley Davidson is a great example of Fierce Loyalty. Everyone wants the kind of customer loyalty theyve cultivated. Harley owners dont just ride the bike, they wear the t-shirt, the hat, the tattoo. They understand each other, even if theyre meeting for the first time.

At what age should a man stop riding a motorcycle?

Motorcycle owners will stop riding their motorcycle at different ages. Usually, this topic becomes more discussed and considered after the age of 40. Some riders will stop riding between 60 to 85. Depending on where you live, there may be an age limit as well.

Are Harleys overpriced?

Harley-Davidson motorcycles are expensive because its a premium brand, it has increased its quality since the 1970s by reducing the number of suppliers and implementing strict standards and also because manufacturing and assembly takes place in a country where the demand for labour is higher.

Is Harley-Davidson a luxury brand?

The truth is, Harley-Davidson is a luxury brand cleverly disguised as a blue-collar, workin mans brand.

What is Harley-Davidson value proposition?

what is Harley-Davidson value proposition? Harley-Davidson stands for independence, freedom, individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest Harley-Davidson bikes look extremely powerful and tough.

How is Harley doing in 2020?

Harley-Davidson recently reported a 39% increase in net income in the third quarter of 2020, compared to the same period in 2019, even though its global retail motorcycle sales in the third quarter of 2020 were down 8% compared to the prior year. “A lot of Harleys products are very similar.

Why are Harleys so underpowered?

Cruisers, like Harley Davidson bikes, are slower than sports bikes because they have push-rod valve trains and are air-cooled, and can therefore not operate at high engine RPMs to develop lots of power.

Is 60 too old to ride a motorcycle?

The answer to the question of what age a motorcycle rider should stop riding a motorcycle can be found in the persons physical, mental, and overall health condition. Sometimes 85 may be too old to ride a motorcycle, and others 70, 60, even 50 may be too old for such activity.