Promo code is the term youll hear and use most often in your eCommerce-focused promotional efforts. Also commonly referred to as discount codes, voucher codes and coupon codes, businesses can either send codes like these directly to consumers or implement them into QR barcodes and more.
Promotional codes are alphanumeric strings that online stores offer to encourage purchases on their website and are typically associated with an overarching promotional marketing strategy. The discount associated with a promo code can apply to individual products or an entire order.
Between promotions and coupons, the biggest difference is what they target. Promotions focus on discounted shipping, obtaining free items, or getting a percentage off your purchase. Coupons, on the other hand, focus on taking set money amount off and require inputting codes to get the discount.
What Are Promo Codes? Promo codes are a mixture of letters and numbers that make up a specific code. This code can be entered into an ecommerce website to gain discount on a product or service like free shipping. Its a marketing strategy that gives customers another reason to make a purchase.
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